Pay-per-click marketing is an effective advertising tool that has a high probability of return on investment along with developing a sturdy presence on search engines. Getting a professional agency of digital marketing to manage campaigns for your brand is always a great idea.
However, not all ad agencies provide the desired rate of conversions. If you spot some of the red flags mentioned below in your agency’s working style or behavior, it might be the time to make the switch:
There’s a Lack of Transparency:
Not knowing how the campaign is run and being out of communication with a digital marketing company can be annoying as a client. If there’s a lack of transparency about the plan of action and a detailed account of expenditures, there’s something fishy going on. After all, why would they not be transparent unless they’ve something to hide?
You Don’t Get Monthly Progress Reports:
A detailed report of the campaign performances is not only necessary for the client but also for the agency. Ideally, your PPC package must make it mandatory to have a detailed monthly report on campaign performance, and it must be provided in the first week of every month. These reports must not be boastful, and must critically analyze the failures of the campaigns and newer strategies to fight the obstacles.
Lack of Communication:
Effective communications with your Dubai digital marketing agency is fundamental, just as in any other partnership. You, the client, should be kept up to date on the status of your adverts, as well as any modifications or outcomes. Furthermore, the account manager ought to ask you for remarks or new developments in your company. Not having an open and transparent communication channel can lead to a lack of trust, and transparency and lead to unsatisfactory services. While a work-life balance is a must, it reflects poorly on the part of the agency and their point of contact if missed calls are never returned and emails are never reverted to, specifically during working hours.
Frequently Changing Point-of-Contact:
Deep understanding between the client and ad agency is a must for best outcomes from the campaign. Changing who is in command of each account can be extremely disruptive to relations and might hurt the project’s progress. If your point-of-contact is being changed once every few months and you are getting handed around frequently, it might be high time you start looking for alternatives.
They Don’t Understand Your Brand:
If the agency handling your account is not familiarised with or able to understand your brand image and business model, it will never be able to crack effective campaigns or reach your target audience. While copying the competitors of the market is one of the easiest ways an agency adopts, it can only get your brand so far since you’ll not be offering anything new or unique. The most effective way to capture the market is to find the loopholes and voids within it and take advantage of those.
Lack of Proactiveness:
While mistakes and failures are a part of the process, your digital agency should be proactive and make sure that there is no room for error. When a problem occurs, it falls on the agency to inform the client and also have a solution in mind. Your campaign should be routinely updated, and depending on its requirements, it may need to be adjusted weekly or biweekly.
The Business is Stagnant:
The only job of the PPC agency is not to run campaigns. Your marketing should focus on boosting sales while also growing your company. Your company is very unlikely to grow through a PPC strategy if your campaigns don’t take priority return on investment.
Absence of Case Studies/References:
You as an enterprise should never underestimate the value and experience of an agency. The agency must provide a few case studies of their previous clients during their pitch so that it becomes clear to you if they are the right fit for you. If the agency is a start-up, the least it can do is provide character references. Additionally, if they advertise with Google Ads, it could showcase their capability to manage and scale digital advertising campaigns effectively.
They’re Pushing You for a Long-Term Contract:
If the agency is forcing you to make a long-term control, DON’T! Make sure to have a clause wherein you can back out later in the contract from the partnership. You should always test the water with a short-term contract rather than taking a big leap.
They Have Not Asked to Access your Content Management System (CMS):
You can bet that the agency is not doing much if it hasn’t required access to your CMS. It is practically impossible for the agency to track user behavior, add content, or improve the site copy without having access to your site’s backend.
If you spot any of the signs discussed above with your Google Ads, it might be the right time to move on and look for alternatives. Connect with our experts, offering guaranteed conversion rates!
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