Content Fragmentation vs. Consolidation: The Cross-Border Challenge Solved by Headless CMS
Perhaps the greatest digital dilemma global brands experience as they expand and continue to deploy internationally is content management across regions, languages and channels. Many companies succumb to content fragmentation, disjointed teams, systems and regions exist in a siloed manner. This fosters ineffectiveness, duplicity and discordant brand experiences. On the other hand, content consolidation when…